This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why companies use them and how exactly they work.
If you look across the media you will find countless examples of various subliminal ads from across the decades and across all markets and product types. Everyone from coca cola, toMcDonalds, to local Bakers are using subliminal techniques!
These adverts arguably can bemanipulative; they give an extra level of depth. Often you are not aware of the hidden suggestion, however it gets registered on an unconscious levelby your brain anyway. Other times you may see an advert wondering what’s so appealing, or wondering what is not quite right with it – perhaps you even enter a bit of a trance looking at it!
These adverts aim to draw you in, to hold your attention for a longer period than normal, and to get the image lodged in your mind. Often the simplest ways to do this is to link the product to sex in the mind of the consumer. This is can be as obvious as using a seductive looking woman. But sometimes the message is better hidden, i.e. subliminal.
For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. She is not naked in the regular sense, but she is made out of ice. At first look you probably won’t see her, but she will be registered by your subconscious mind – if you look closer at the image you can see the outline of the woman lying down.
In an ever so slight way you are “attracted” to the product, and the brand. It turns Coca Cola into a “sexy” product,. Perhaps just one poster like this won’t really do that much. However when they start to build up and Coca Cola constantly refer to the female form in their advertisements then it does make an impact and the female form / sex is linked to the brand. The final outcome is that Coca Cola is seen as a young, sexy brand, used by beautiful people.
I is not just Coca Cola using subliminal messages, examples can be seen everywhere. For more subliminal advertismentexamples visit our blog.
Tags: subliminal advertisment